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Brands Pave the Way to a Brighter Future: Highlights from the Upcoming 2024 World Brand Moganshan Conference

DEQING, China – A significant event is on the horizon for the global brand community. On March 21, 2024, in the vibrant city of Deqing in Zhejiang province, the Brand Work Office of Xinhua News Agency held a highly anticipated press conference. The focus was the much-awaited 2024 World Brand Moganshan Conference. This year's theme, "Brands Bring Better Future for the World," harnesses a forward-thinking vision that aims to shape the brand ecosystem on a global scale. The events, poised to captivate attendees, are scheduled to unfold from May 10 to 12, in the picturesque Deqing County, situated in Huzhou City, Zhejiang Province.

A Glimpse into the World Brand Moganshan Conference Series

Envisaged as a keystone for brand innovators and industry influencers, the World Brand Moganshan Conference is co-organized by the distinguished Xinhua News Agency and the China Council for Brand Development. This conference has become a melting pot that amalgamates the world's premier enterprises, government agencies, research institutions, media from across the globe, and influential industry associations. Following the unparalleled success of its inaugural session in 2023, the event has emerged as one of China's most influential platforms for fostering brand development.

With last year’s conference seeing over 3369 delegates from numerous countries, the event witnessed a sequence of 41 diverse activities that spanned industry discussions, cultural presentations, and networking engagements. Its profound impact and the shared exchange of groundbreaking ideas echoed across various sectors, solidifying the conference's stature as a leading forum for brand cultivation in China.

Conference Itinerary: From Plenaries to Health Runs

The 2024 edition is primed to encompass a comprehensive agenda featuring a plenary session and parallel discussions focusing on the growth and international influence of brands. The conference will also see the unveiling of pivotal research reports and host an array of collateral events designed to dazzle and engage participants. From invigorating health runs to spectacular drone aerial shows, and from incisive interviews to immersive promotional events, the conference promises to be an enriching experience for all attendees.

The International, Authoritative, and Professional Event of the Year

The forthcoming World Brand Moganshan Conference is set to cement its international acclaim by hosting a diverse group of participants from all around the world. The event showcases the increasing openness and interconnectedness of the global brand landscape. Pioneering organizations will take this opportunity to present comprehensive Chinese brand value evaluations and rankings, profiling host brand cases alongside domestic brand cases – an initiation at this grand event.

The conference's professionalism is highlighted through the showcasing of substantial brand-building accomplishments by numerous esteemed enterprises. To supplement practical insights, the gathering will feature Chinese and foreign experts and scholars, delivering theoretical analyses and erudite perspectives on brand-building practices, contributing to the rich discourse that defines the event.

The Hub of Global Brand Construction

Standing as the solitary national social organization that propels brand initiatives forward, the China Council for Brand Development plays a pivotol role. It serves as the secretariat unit for both the Brand Evaluation Technical Committee of the International Organization for Standardization and the National Brand Evaluation Standardization Technical Committee. The council is committed to steering the World Brand Moganshan Conference towards becoming the preeminent global platform for brand construction dialogue.

Anticipation is high for the main forum of the conference, where an exclusive moment is expected to take place. This will involve the unveiling of the latest insights into Chinese brand value evaluation, providing an in-depth view into the illustrious "Ten Year List of Chinese Brand Value Evaluation." This will run alongside the China Brand Building and Development Conference, celebrating the architectural feats of numerous lauded Chinese brands in the year 2024.

Hosting an impressive assembly of over 4000 delegates, the conference will see representation from globally renowned companies, government entities, overseas media outlets, prestigious academic institutions, and influential industry associations. Together, they will create a synergetic environment for fostering discussions on global brand strategies and magnify the collective voice of the global brand ecosystem.

Mogan Mountain: The Idyllic Setting for a Global Conference

The celebrated Mogan Mountain is naturally poised to serve as the backdrop for such a distinguished event. Centrally located in Deqing County of Zhejiang Province, Mogan Mountain is situated in the heartland of the Yangtze River Delta. With Shanghai to the east, Hangzhou to the south, Taihu Lake to the north, and Tianmu Mountain to the west, it stands as the geographical epicenter connecting Zhejiang, Jiangsu, Shanghai, Hangzhou, Jiaxing, and Huzhou. This very locale was also the proud host of the United Nations World Geographic Information Conference, a testament to its significance as a prime confluence point for international events.

In conclusion, the forthcoming 2024 World Brand Moganshan Conference symbolizes a beacon of progress for brand builders across the globe. The panoramic views of Mogan Mountain not only provide a serene setting but also remind participants of the heights achievable through collaborative and innovative brand building. As the dates draw near, the anticipation for this gathering of minds and creators grows, marking a crucial juncture for the shaping of our world's branded future.

The Brand Work Office of Xinhua News Agency stands as the source and orchestrator behind this monumental event.

For additional information and photographic highlights from the 2023 World Brand Moganshan Conference Series, including actionable insights and visionary perspectives, click the following images:

This news article was brought to you by the insightful team at the Brand Work Office of Xinhua News Agency, dedicated to delivering the latest and most pivotal news in the world of branding.

For further details about the event and to explore its rich tapestry of scheduled activities, please refer to the official press release and media gallery provided by PRNewswire:

2024 World Brand Moganshan Conference Series Press Release

As we approach the event date, the global brand community watches with bated breath, ready to witness a spectacle that promises to be both influential and transformative. Innovators, visionaries, and leaders in the field will soon converge on Mogan Mountain to shape a narrative that could redefine the future of branding as we know it.

(Editor's Note: The conference agenda is subject to further enhancements to ensure a rich and dynamic experience for all participants. Please stay tuned for updates and additional insights.)