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Business Titan Vincent Tan Weighs Berjaya Food Bhd. Privatization


Lauren Miller

April 9, 2024 - 05:31 am


Malaysian Mogul Vincent Tan Mulls Privatization of Berjaya Food Bhd.

In a move that could reverberate throughout the Malaysian business landscape, Vincent Tan, the renowned tycoon, is contemplating a significant change in the operational status of one of his key holdings. Sources intimate with the developments report that Tan is considering the privatization of Berjaya Food Bhd., a prominent player in the country's food and beverage industry that is presently listed on the Kuala Lumpur stock exchange.

Exploring the Viability of Privatization

Tan, recognized for his astute business strategies, is actively engaging with various financial institutions regarding the fiscal support for a prospective transaction to take Berjaya Food private. According to insiders who requested anonymity due to the private nature of the ongoing discussions, there is a palpable keenness in exploring this opportunity further.

The Impact on Market Valuation

Berjaya Food, noted for its ownership of the entire Malaysian operations of Starbucks Corp., has witnessed a 28% decline in share value over the prior year. This downturn has resulted in a current market capitalization of approximately $229 million, which frames the context for Tan's consideration of privatization.

Berjaya Corp.’s Foundational Role

Tracing its origins to 1984 with Tan at the helm, Berjaya Corp. has cemented itself as a diversified conglomerate with frontiers extending into real estate, hospitality, and consumer sectors. As per the latest annual report available to the public, Berjaya Corp. has a declared interest rate of 55% in Berjaya Food, underscoring its pivotal position within the corporate structure.

Expanding Food Empire

Established in 2009, Berjaya Food has amplified its brand portfolio to include, aside from Starbucks, the Kenny Rogers Roasters chain of restaurants and Jollibean, a purveyor of fresh soy milk — both well-regarded within Malaysia. As of the end of June 2023, Starbucks Malaysia boasts an extensive network of 393 stores, while Kenny Rogers Roasters operates 80 stores nationally. This expansive presence is a testament to the brand's growth under Berjaya Food's stewardship.

The Decision Remains Tentative

Despite the ongoing dialogues and considerations, the potential deal's fate hangs in the balance as deliberations are still in the preliminary phase. The possibility remains that Tan may opt not to proceed with the privatization of Berjaya Food, underscoring the unpredictable nature of such major financial decisions.

The reticence from Tan's end is mirrored by the other parties involved, with Tan himself declining to offer any comments regarding the matter when approached. Likewise, representatives for both Berjaya Food and Berjaya Corp. have maintained silence, not responding to requests for commentary.

Assistance in Reporting

The news of these deliberations has been bolstered by contributions from Ram Anand, assisting in the reportage of this potentially groundbreaking corporate maneuver.

Berjaya Food's Place in the Market

Berjaya Food’s place in the industry cannot be overstated, given its control of internationally recognized brands within Malaysian borders. Beyond the potential privatization implications for the stock market and existing shareholders, there are broader considerations to be made with respect to the future strategic direction of the company. Should Tan succeed in taking Berjaya Food private, it may result in enhanced operational flexibility away from the prying eyes of public investors and the pressures of quarterly results.

A Closer Look at Berjaya Food’s Operations

Profiling Berjaya Food’s operational achievements further, the company has been relentless in solidifying its market position. Starbucks Malaysia, under its purview, has grown to become a staple of the Malaysian coffee scene, while Kenny Rogers Roasters is revered for its wholesome, rotisserie-cooked offerings. Jollibean, although lesser-known compared to its behemoth siblings, has been carving a niche for itself with health-conscious consumers, particularly those seeking out vegetarian-friendly food and beverage options.

Tying into the Bigger Picture

For Vincent Tan, whose business empire encompasses not only Berjaya Food but also multiple sectors across the Malaysian economy, this transaction could represent a strategic consolidation of his interests. It would be a move that plays to his strengths of centralizing control and streamlining business initiatives, potentially leading to greater coherence in corporate direction and execution.

Key Takeaway for Investors and Competitors

Investors within the restaurant and food service industry, as well as competitors, will be closely monitoring Tan’s next maneuvers. The ramifications of a shift to a private entity could prompt broader discussions about the benefits of public versus private ownership models. Additionally, this could trigger a cascade of similar considerations among other publicly listed food and beverage entities within the region.

The Numbers Behind the Brand

To fully appreciate the scope of Berjaya Food’s umbrella, an examination of its numerical footprint is enlightening. The nearly 400 Starbucks outlets are testimony to the sky-high demand for coffee culture in Malaysia, while Kenny Rogers Roasters’ 80 stores signify the enduring appeal of comfort food dining options. Behind these numbers lies a story of careful brand management and aggressive expansion strategies.

Future of Food Franchising in Malaysia

Assuming privatization goes ahead, the impact on the food franchising landscape in Malaysia could be far-reaching. Berjaya Food’s potential departure from the public market may inspire a wave of innovation and restructuring across the industry as other companies reevaluate their public status.

Protecting Shareholder Interests

One of the complexities of a potential move to privatization is the due diligence required to ensure that shareholder interests are sufficiently protected. As the majority stakeholder, Berjaya Corp. will be scrutinized in terms of offering fair value to the remaining shareholders of Berjaya Food. The watchful eye of regulators will ensure that any transition adheres to appropriate legal and financial frameworks, thereby maintaining market integrity.

Transparency and Disclosure

Legal and ethical obligations necessitate that any significant changes in the ownership and operational structure of publicly listed companies be transparent and promptly disclosed to interested parties. This ensures that all stakeholders, from investors to employees, are made aware of the shifts that could influence the company’s trajectory and their association with it.

Bloomberg’s Comprehensive Reporting

The original news on these negotiations comes courtesy of Bloomberg L.P., a highly respected global provider of financial news and information. Bloomberg’s comprehensive coverage of this story draws from their deep expertise in tracking the movements of business magnates such as Vincent Tan and their potential impacts on the market.


While speculation continues regarding Vincent Tan's future actions concerning Berjaya Food Bhd., industry observers and stakeholders are keeping a close eye on the developments. With the company's strong brand presence through Starbucks and Kenny Rogers Roasters in Malaysia, the decision to privatize could shift the dynamics within the food and beverage sector. For now, all eyes are on Tan, who has made no secret of his penchant for bold, strategic moves in his distinguished career.

The implications for market value and shareholder confidence are significant factors that will play into any forthcoming announcements. Additionally, the decision whether to transform Berjaya Food into a privately-held entity is bound up with considerations about operational efficiency, competitive advantage, and long-term strategic planning.

Looking Ahead

The uncertainty of the situation highlights the ever-shifting terrain of Malaysia's corporate sector, where key decisions by influential figures can set into motion waves of change. Whether Berjaya Food remains public or not, the strategic steps taken by Vincent Tan will continue to be examined by those interested in corporate governance, investment strategies, and the broader economic narrative of Southeast Asia.

In what can be described as an evolving narrative of corporate strategy, the business community will be watching to see how Vincent Tan chooses to navigate the future of Berjaya Food Bhd. Will the company re-emerge as a private enterprise, or will it continue to face the vicissitudes of public trading? Only time will reveal the next chapter in this intriguing business saga.